The University of Wisconsin-Madison is a major public research and teaching institution where learning transcends the barriers of age, distance, and time. “The Wisconsin Idea” is the principle that education adds to the richness of life outside the boundaries of the university classroom. The UW experience extends to every corner of the state! Looking for a fun way to experience the University of Wisconsin? Here it is! All the fun… none of the studying! Choose your token and advance to GO BADGERS! Collect credit hours and trade them in for diplomas. You may soon be marching in the UW Marching Band or bumming quarters to do your laundry!
Special event items are produced by manufacturers only after the outcome of a game
or event. These are advanced sale items and will ship immediately after they are
received in our warehouse.
Manufacturer direct items are shipped directly from the manufacturer. These items
are not available for international or expedited shipping.
Customized items can be personalized with options such as your name, your favorite
number, and/or designs. Some options may be limited by league rules.
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Whether you're cheering your team on from the stadium or the couch, we know that the way you show your team pride is important to you, which is why we stock the top names in licensed sportswear like Nike, Adidas, Cutter & Buck, Mitchell & Ness and Under Armour. Football fans can feel like a part of the team when they sport official NFL Jerseys or Reebok Sideline gear from our top-notch fan shop.
Yahoo! Sports Store ships every order to your door for one flat rate so you can sport your new team clothes to the next MLB, NBA, NHL or College game. When it's time to put your passion on display for MMA fights, NASCAR races, World Cup Soccer matches and even Team USA Olympic games, we guarantee to have all the sports merchandise you're looking for.
From the first score to the championship game, the Yahoo! Sports Shop will keep the sports apparel rolling in so you'll never be defeated by boring team style.